Party Planning

Party Planning App

The Brief

Background
This project explores how people plan events to build an end-to-end party planning solution.

The Problem
The party planning process is cumbersome for some users. Party planners rely on too many disconnected tools (spreadsheets, calendars, text messaging, niche apps, etc) to organize an event while having limited capabilities to track their budget.

The Solution
Build an integrated mobile solution that allows users to plan a party from beginning to end.

Responsibilities
User Research, Persona Development, Task Analysis

Discover

Party Planning Stats in the United States

$1,422.65
The average amount an American party host spends a year

71%
of respondents classify party planning as stressful

10 hrs
of labor per event - from planning, shopping, setting up and tearing down

$ Spent
Alcohol: $67.08
Food: $71.20
Decor: $58.49

Source: https://nypost.com/2019/11/05/this-is-how-much-americans-spend-to-host-parties/

User Survey

Conducted a simple survey using Google Forms. The goal of the survey was to collect information about party planning, including behaviors, motivations and attitudes towards organizing an event.

Survey Results

50%
Respondents said they hosted a birthday party in the last year

3-4 weeks
minimum time to
plan the party

50%
Plan a party few
times a year

38%
Had a budget of
$500 or more

5 or more
# of party planning activities user is responsible for

88%
Planned a party
with fewer than 2 people

"Making sure everything is set and in order so nothing is forgotten."
-User response when asked what is important when planning a party

Persona Development

Party Planning App

The Brief

Discover

Survey Results

Ideation

Brainstorming

Task Analysis

RULE NUMBER ONE

Show it Off to the World